Follow Up After a Sale to Thank the Customer and Offer Service
Sample Letter 1
I just wanted to send you a note of thanks for your recent order. New clients are the lifeblood of our business. Please take a look at the enclosed brochure that describes our company and terms of sale.
Our sales manager, John Doe, will call you next week to set up an appointment. At that time he can explain our products more fully and answer any questions you might have.
We look forward to on ongoing relationship.
Sample Letter 2
I just wanted to thank you for allowing us to serve you. I hope you are enjoying your new printer.
Let me show my appreciation by offering you a special offer. For the next 90 days if you need any ink cartridges or paper, I’ll give you 1 extra FREE for every 3 you buy.
Buy 3 and Get 1 Free!
There’s no limit on this offer as long as you purchase during the next 90 days. The reason I’m making you this offer is to get you into the habit of ordering your computer supplies from us. I know that once you’ve shopped here a few times, you’ll want to order from us over and over again. We want pleased customers.
There’s no other way to put it–I want your business and I’m giving you an incentive to return.
Just bring this letter when you visit us. It’s your ticket to a great discount!
Sample Letter 3
I trust you’ve been happy with your reconditioned computer that you purchased a year ago. It was certainly a pleasure to find you just the right machine. I wanted to let you know that if you’re thinking about upgrading, we offer our past customers special prices on hardware upgrades or trade-ins. Of course our check-up service is always free. If I can be of help, please don’t hesitate to call me. My desk telephone is 555-5555.